Design Notification System

Multi-channel notifications platform that ingests events and delivers messages via email, SMS, push, and in-app with retries, preferences, and observability.

Functional requirements

  • Ingest notification events via API and webhook with authentication and per-tenant quotas.
  • Multi-channel delivery: email, SMS, push, and in-app; routing by preferences and channel availability.
  • Templating with variables, locale support, and per-tenant overrides.
  • Per-user preferences: opt-in/out per channel, quiet hours, and topic-level subscriptions.
  • Idempotent send semantics using client or generated dedupe keys.
  • Retries with exponential backoff; DLQ for poison messages and manual replays.
  • Delivery status tracking: accepted, sent, delivered, opened/clicked, bounced/failed.
  • Provider abstraction to switch email/SMS/push vendors without code changes.
  • Scheduling (send-at) and priority queues for critical vs marketing traffic.
  • Admin dashboards: templates, preferences, provider health, and analytics.

Non-functional requirements

  • Availability: 99.95%+; single AZ failure must not drop ingest or delivery.
  • Performance: ingest API p99 < 150 ms; enqueue-to-send median < 2 s; OTP send p95 < 1 s.
  • Scalability: independently scale ingest, workers, and provider adapters; sustain bursty spikes.
  • Durability: delivery logs and idempotency keys persisted with backups and retention policies.
  • Consistency: strong for idempotency keys and preference updates; eventual for analytics aggregates (< 1 min).
  • Security: TLS 1.2+; secrets in KMS; signed webhooks and provider callbacks; PII encrypted at rest.
  • Resilience: timeouts/circuit breakers; retries with backoff and DLQ; circuit health-based provider failover.
  • Observability: traces/logs/metrics for queue depth, send latency, success rates, and provider health.
  • Cost: batch and aggregate analytics; tune retries and TTLs; multi-provider cost-based routing.

How the design evolves

Stage 1: Monolith MVP

Single service handles ingest, templating, and provider calls backed by one database.

What was missing: Edge protection, async buffering, isolation, and observability.

Why that's risky: SPOF and blocked sends under spikes.

What gets added: Nothing yet (MVP).

Trade-offs: Fast to ship but not production-ready.

Stage 2: Edge and Rate Limiting

Add ingress protection and throttling before compute.

What was missing: Ingress governance and fairness.

Why that's risky: Overload cascades to downstream services.

What gets added: Edge gateway and rate limiter.

Trade-offs: More moving parts.

Stage 3: Horizontal Scale and Hot Cache

Distribute ingest across replicas and cache hot templates/preferences.

What was missing: Redundancy and hot-path caching.

Why that's risky: Bottlenecks and slow reads.

What gets added: LB and cache.

Trade-offs: Cache invalidation complexity.

Stage 4: Split Services and Async Delivery

Introduce orchestrator, templates, preferences, and queue-driven workers for providers.

What was missing: Domain separation and async delivery.

Why that's risky: Synchronous provider calls increase tail latency and blast radius.

What gets added: Ingest/orchestrator, template and preference services, queue + workers.

Trade-offs: More services and operational overhead.

Stage 5: Idempotency, Scheduling, Segmentation, and DLQ

Harden correctness with idempotency keys, add scheduled sends, and introduce bulk-segmentation plus DLQ handling.

What was missing: Idempotency, scheduled sends, bulk recipient segmentation, and safe failure handling.

Why that's risky: Duplicate sends, slow bulk targeting, and lost jobs under failure would make campaigns unreliable and hard to operate.

What gets added: Idempotent ingest, scheduler, bulk notification UI, segmentation/query engine, search-backed cohort lookup, and DLQ replay flow.

Trade-offs: More moving parts for replay tooling, campaign safety, and index freshness during large audience updates.

Stage 6: Notification Handler, Tracking, Observability, and Provider Failover

Add a central notification handler, recipient enrichment, delivery tracking, monitoring, and multi-provider routing.

What was missing: Deep visibility, central preference-aware routing, recipient enrichment, and a dedicated tracking path for delivery outcomes.

Why that's risky: Silent failures, weak tracking, and vendor lock-in would degrade reliability and make operational diagnosis much harder.

What gets added: Notification handler, user profile enrichment, delivery tracker store, monitoring/tracing, and multi-provider email/SMS/push/IVRS failover strategy.

Trade-offs: More components, more state synchronization, and more operational overhead managing provider adapters and tracking stores.

Frequently asked questions

How do you guarantee idempotent sends?

Require a client- or server-generated dedupe key. Store keys with outcome in the DB. On retries, return the recorded result. Workers use idempotency keys when calling providers to avoid duplicates.

How do you implement user preferences and quiet hours efficiently?

Store preferences in a relational DB keyed by user and topic. Cache hot rows. At ingest, check preferences and quiet hours to select channels or schedule for later.

How do you manage retries and DLQs without spamming users?

Use exponential backoff with jitter and a capped retry policy per channel. Route permanent failures to DLQ for inspection/replay with safeguards that re-check idempotency before sending again.

How do you support multi-provider failover for each channel?

Abstract providers behind adapters. Track per-provider health and success rates; route using primary/secondary with circuit breakers. Fall back when SLA or error thresholds breach; restore automatically as health improves.

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